The goal of any entrepreneur is to get their business in front of as many people as possible. Traditional methods, on the other hand, are sometimes prohibitively expensive for small businesses just getting off the ground.
If you’re worried about spending a lot of money on marketing, don’t be. Here are 7 free methods that will teach you how to advertise your business. While these marketing strategies are free, you will have to put in some work upfront.
1. Optimize your Website for Search Engines
When someone has the intention of purchasing anything, what is the first thing they do? So, they go to Google and look for that product or service. Before looking for suppliers that offer the goods, they aim to gather as much information as possible about it. If your website does not show up in a Google search, you are effectively invisible.
What are our options for resolving this? The easy method is to employ a search engine optimization expert, but even then, you must understand the process or risk being punished by Google. Multiple broken links on your website, for example, might hurt your Google ranking.
2. List your Business on Google My Business
Google is personalizing search results by showing you localized results. If you’re looking for a McDonald’s, for example, it will display the location nearest you on a map. As a result, getting your company listed on Google Local has nearly become a need.
Adding and managing your position on a map has never been easier thanks to Google. You’ll be able to control your Google Plus profile from the same location as your other social media accounts.
Visit Google My Business and claim your listing there. Even if you don’t have a physical store, you may provide information about your firm and your office address.
3. Leverage the Power & Reach of Social Media
Create accounts on social media sites like Facebook, Twitter, and Linkedin to get started. Additionally, you will be able to engage your existing consumers and get valuable feedback about your goods or services as a result of this.
The frequency with which you publish is critical in this situation. If you publish often, you’ll get followers who are more likely to become clients down the road. You may talk about your company’s progress or industry-related news.
The best strategy is to pay attention to the online activity of influential people in your field. In an ideal world, you’d update your Facebook page twice a week and tweet 3-4 times a day.
4. Answer your Customer’s Queries
Forums on the Internet are where people go when they’re stuck and trying to solve their problems. Popular Q&A sites such as Quora and Yahoo Answers are great venues to discover new consumers for your business. Linkedin Groups are another place where people ask questions.
In other words, what are the advantages to you of using it? Create a profile on each of these platforms and begin looking for your product or service.
You’ll be bombarded with inquiries about your goods and services. Questions like which firms provide these goods at the highest prices, or which items are the best deals, might come up.
5. Attend Networking Events & Meetups
Events, exhibits, and meetups are excellent venues for growing your business and meeting new people for successful marketing of your business. Just type in “business events in (your city)” into Google, and you’ll be presented with a list of forthcoming meetings and conferences.
You’ll begin to see that individuals go to these gatherings mostly to network, and the people you meet there may wind up being your next big client. One of these gatherings introduced me to someone who is now our distributor. You’ll be blown away by how much you’ll get from attending these events on a regular basis once you do.
6. Showcase your Product on YouTube
On a daily basis, YouTube sees approximately 4 billion video views. This number continues to rise. There’s no time like the present to get started on your video marketing campaign! This video will show up in search results, giving your business additional exposure.
Where do you begin? Decide what you’re going to make the first time around. When it comes to goods, a two-minute demo will do the trick, but when it comes to services, a customer testimonial may be recorded and uploaded.
YouTube’s video editing capabilities are rather good. Movie editing software lets you do things like add narration or music, cut the length of the video, and much more.
7. Offer Deals & Discounts
Massive deal websites like Groupon draw in tens of millions of customers. There are many people who will purchase your product for nothing since they saw a great offer on it.
It works like this – You’ll make contact with Groupon and arrange a meeting at your workplace with one of their executives. Once this is done, you and Groupon must agree on a decent discount (at least 30 percent) and commission percentage.
Once you’ve completed this step, Groupon will handle all of the promotion details on your behalf. With a large number of people already signed up, their database is enormous. For other bargain sites, the procedure will be quite similar.
Wrapping Up
There are a lot more than just these 7 free techniques to promote your company available for you to explore and use. Simply be imaginative and think beyond the box. Some of the marketing strategies you’ve just read may pay dividends right now, while others will take weeks or even months to bear fruit for you. It’s important that you devote your time to promote your company if you can’t spend a lot of money on it.
