The beauty industry is projected to be worth $438.38 billion by 2026. If you are looking to become apart of this enormous industry, it’s clearly a brilliant move.
Lash extensions, in particular, are gaining popularity, and more and more people are willing to pay a lot of money for this service. Becoming a lash technician is a great way to build your own business and make a ton of money.
But how do you compete with other lash technicians? Where do you even start? Below is your guide to becoming the best lash technician in your city.
1. Get Certified
Even if you have prior experience applying eyelash extensions, a lash technician certification is essential.
This will lay a solid foundation for your business, allowing you to learn the history, the proper tools you’ll need, the various types of eyelashes, how different eye shapes matter, and health and safety information.
Being certified will give your customers a sense of trust that you are a professional, which also allows you to raise your prices.
2. Gain Experience
A lash technician career requires experience, but how can you go about this? Many salons that perform this service will allow you to work there first to get experience and learn the trade.
You’ll learn how to work with customers and, even more importantly, network with other lash technicians.
If you’re looking to find more information on creating the most successful lash business, knowing and talking to other successful lash technician business owners is essential.
3. Socialize
If you’re wondering how to be a lash technician professionally, you need to socialize, both online and offline.
Use social media for free online marketing, post pictures of your lash work, and find and follow users that are your target audience.
You should also market offline, networking with your friends and family, spreading the word of your business as far as possible. Think about creating business cards and flyers that you can easily have on hand.
4. Create Incentives
Speaking of marketing, creating incentives can be a great way to get first-time customers in the door. When you use social media, you can post a particular discount code that customers that follow your account can use on their first few lash appointments.
Similarly, you can offer a discount for a customer who refers a friend, and that friend can also get a discount on their first appointment. This is an easy and free way to gain more customers.
5. Acquire Reviews
If you’re trying a new salon, the first aspect you’re going to look at is their reviews. If they don’t have any reviews or have only negative ones, you’re probably not going to go there.
Ask every customer you have to review your work. Of course, this means you’ll always have to be on top of your game, which you should be prepared for.
Asking for reviews can be a bit awkward, but it’s essential for your business.
Become the Best Lash Technician
Becoming the best lash technician requires you to put in hard work, but the payoff is plentiful. You’re essentially creating your own business, which has huge perks, though getting there will take time.
Be consistent with your work, get certified, and work as hard as you can. Soon, you’ll be the lash technician everyone in town goes to.
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